Can the Baywatch Movie Combat the Industry’s Lifeguard Shortage?
Could the new Baywatch movie do for lifeguard agencies what Top Gun did for Naval recruiting officers?Yes, the Tom Cruise classic did wonders for the U.S. Navy’s application pool. According to reports, officers saw a considerable spike in interest among wannabe fighter pilots upon the movie’s 1986 release. Recruiters even set up booths outside of multiplexes to answer questions and hand out literature. Some 90 percent of applicants acknowledged that they had seen the film. READ MORE….
Source: Aquatics International Magazine