By USA Management

We have all seen the cliché of the lifeguard sitting in the stand with dark sunglasses, relaxed, a rescue tube nearby and twirling their whistle. The chances are strong that you may believe that is the job of a lifeguard. Well, the times have changed. Newton’s First Law of Motion states that a body at rest will remain at rest, unless an outside force acts on it, and a body in motion will remain in motion.  Our understanding of the physiological impact of motion as it relates to water safety and lifeguards has evolved. We believe that lifeguards can help drastically change the drowning statistics using three primary tools.

  1. Active lifeguarding
  2. Parents Supervising their children
  3. Risk management – (Who can/cannot swim)

The overwhelming reality is that nearly 3,600 people unintentionally drown annually in the United States alone. One in five drownings are children under the age of 14. Children between the ages of 1-4 years old are the second leading cause of death. The lifeguard industry must adapt and get Serious On Safety™ (SOS). Research and training enhancements are leading aquatic professionals to embrace a new lifeguarding mantra that is called ”Active Lifeguarding”. What is Active Lifeguarding? A certified swimmer who constantly is in a state of motion enforcing water safety rules and ready to assist patrons that have a need.

A lifeguard’s main responsibility is to enforce water safety rules by encouraging parents to be responsible for their child’s safety. If an incident were to occur around water or at an aquatic facility a lifeguard training is in proving first response to a victim. Parents Supervise – Lifeguards Save Lives!  A lifeguards success deeply depends on having a fresh mind and a constant awareness of who can and cannot swim. Children are not the only high risks around water. Many adults are non-swimmers or have poor swimming abilities. Understanding that a lifeguards focus is observing swimmers within their zone requires regular awareness and parental supervision. Historically lifeguards sit in a chair and watch. Now Active Lifeguarding relies on the physical movement of a lifeguard as well as the changing of body position while moving their eyes along every square foot of their zone to maintain focus on each swimmer as well as identifying their highest risk. Each lifeguard should take measured deliberate paces from their station, 20 paces to the left and 20 paces to the right, while scanning their zone.  Most importantly a lifeguard must always identify their highest risks and address each risk in a proactive manner. EXAMPLE: If a lifeguard is actively scanning their zone and identifies a non-swimmer without a parent or a guardian providing touch-supervision than that lifeguard would take action by having the identified non-swimmer removed from the water until proper touch-supervision is provided. Lifeguards are NOT “water-sitters”. Active lifeguarding techniques help to keep lifeguards in an alert and ready position allowing them a quicker response time should an incident arise. As the lifeguard actively moves within their station while scanning their zone with full body motion of pacing, counting swimmers, identifying who can swim and locate their highest risk water users breaks up the monotony of a rotation and allows their mind to remain focused on task of enforcing water safety rules. It is imperative for children that cannot swim or are poor swimmers to be properly supervised by their parents at all times! This active approach has drastically reduced the need for lifeguard stands and, in most cases, eliminates the need for one.

Parental supervision and identifying non-swimmers are critical to drowning reduction. As research has shown the majority of drowning victims cannot swim. When patrons enter a swimming facility a lifeguard team cannot assume that patrons will make safe decisions. Furthermore, lifeguards cannot assume that everyone can swim. Due to the aforementioned facts and statistics, it is recommended that all children under 14 years old must be tested to identify their swimming skills. After each child is tested for their swimming skills then each child should be “tagged” and recorded. A red or yellow armband tag usually denotes non-swimmers and therefore must have proper parental or guardian supervision. A green armband tag usually denotes unrestricted swimming and then should be within their parents or guardians site and swim with a buddy (the buddy system). This mandatory screening allows the lifeguard staff to manage the water responsibly by enforcing touch-supervision for non-swimmers. Equally important to incident response is incident prevention. This process of screening and identifying risk empowers lifeguards to be more effective in doing their duty.

These techniques allow lifeguards to make overall risk management decisions on how to safely protect swimmers and non-swimmers in and around water. Facility operators when equipped with these basic principles will be able to structure various areas to allow everyone to enjoy water safely. In order to assist facilities and promote water safety awareness in communities signage and literature should be visual posted and engaging to help explain these important methods.  To help promote water safety awareness aquatic facilities should have proper signage and literature to help explain the importance of these methods. Educating children and making parents aware of the dangers in and around water will help empower your lifeguard staff. Watch Around Water™ (WAW) is a good resource to use in helping raise awareness for the safety of children in and around water. Understanding that the solution to attacking the drowning statistics starts with awareness and compelling parents to be accountable for their children, especially around water. The old adage that “Safety starts at home” is very true. The undeniable solution for risk management is to test all children under 14, properly identify swimmer and non-swimmer, label them properly to allow for easy identification, mandate parental supervision by enforcing touch-supervision, support the buddy system (no swimming alone), and finally implement Active Lifeguarding practices for your lifeguards/first responders to manage swim zones in an alert, focused, motion driven, actively engaging water scanning routine.

USA Managment

We simplify swimming through innovation, high-quality products and a commitment to education.


Livermore, CA (January 9, 2019) FINIS, Inc., the worldwide leader in technical swimming innovation, is proud to announce the signing of two-time Olympian Lia Neal. The New York native and Stanford alum signed a long-term deal with the leading swim brand that extends through the 2020 Olympic Games.

“I am extremely excited for the opportunity to join the FINIS family. The future’s looking bright for FINIS. I could not be happier to be part of this team on its upward trajectory through 2020 and beyond.” says Neal. 

“We are very proud to support an athlete like Lia,” says CEO and cofounder John Mix. “She has the character, work ethic and potential that we look for in every member of Team FINIS. Lia puts her whole heart into this sport and that’s what we need in our athletes—they are our closest partners in developing the best products in the world.”

Neal started her impressive career at an early age. She has continually excelled, nationally and internationally, since competing in her first Olympic Trials at age 13.

Neal made history on the global stage in 2012, becoming the first woman of African American descent to become a two-time Olympian and swim in an Olympic final for Team USA. As a star sprinter at Stanford, Neal played a vital role in setting multiple American records and winning national titles, finishing her career as team captain of Stanford’s 2017 NCAA Championship team.
Most recently, Neal emerged from World Championships in Hangzhou, China, with four medals, including a gold medal in the 4×100 alongside a fellow member of Team FINIS, Olivia Smoliga.

“I admire everything Lia represents as an athlete,” says national sales manager Keith Jizmejian. “She’s not only committed to improving her own performance, but also improving access to the sport. Lia’s values stood out to us very early on in the process.”

Neal is a major proponent for improving education and access to swimming in the U.S. and internationally. In 2017 and 2018, Neal led swim clinics around the globe, including in the U.S., China, Hong Kong, Mexico and Singapore.  Further, she recently launched Swim Brooklyn, an initiative to raise awareness about swimming in her home community.

Neal is currently training with David Marsh and Team Elite in San Diego, California.

We’re just getting started,” says Mix. “In launching the Rival 2.0, it was our explicit goal to make a suit that would impress the best athletes in the world. Lia joining the team is just one of the many indicators that the Rival 2.0 is that suit. Working with someone of Lia’s caliber is an exciting step for our team and we intend to maintain every bit of this momentum going into 2020.”

About FINIS, Inc.
John Mix and Olympic gold medal swimmer Pablo Morales founded FINIS in Northern California in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through innovation, high-quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.

Keith Jizmejian
[email protected]
USA +1 (925) 454-0111
EU +359 2 936 86 36

Cejih Yung, Agent
[email protected]
CG Sports Management

Comments Off on 2019 USA Swimming Foundation Grant Applications Now Open to Make a Splash Local Partners

2019 USA Swimming Foundation Grant Applications Now Open to Make a Splash Local Partners

Posted by | December 13, 2018 | Uncategorized

By USA Swimming Foundation  | Wednesday, December 5, 2018 

The 2019 USA Swimming Foundation grant application for Make a Splash Local Partners is now open. Applications will be accepted until Tuesday, January 15, 2019 at 5 p.m. ET.

The USA Swimming Foundation will provide more than $600,000 in grants in 2019 through two rounds of grant awards, Spring and Fall, to help Make a Splash Local Partners provide swim lessons to children in their local communities. Individual grant awards will range from $1,000 to $15,000, dependent on the service category

To be considered, applicants must be a USA Swimming Foundation Make a Splash Local Partner in good standing and provide a detailed project budget and program narrative within the grant application. The 2019 USA Swimming Foundation Grant Guidelines can be found below and the application can be found HERE. Funding will be provided to programs directly benefiting children who would not otherwise receive the opportunity to learn to swim.

Interested swim lesson providers who are not yet Make a Splash Local Partners will need to complete the Local Partner application before December 31 to be eligible to apply for 2019 grant funding. The Local Partner application can be found HERE.     READ MORE….

Comments Off on School Boards Should Require Mandatory Swimming As Part Of The Physical Education Curriculum :: The Pavlovic Today

School Boards Should Require Mandatory Swimming As Part Of The Physical Education Curriculum :: The Pavlovic Today

Posted by | November 30, 2018 | Uncategorized

Those of us who frequently watch television shows such as Rescue 911, Cops, Real Stories Of The Highway PatrolAlaska State Troopers and North Woods Law have seen several episodes in which people need to be rescued in relatively shallow water, often during severe floods. The tragic incidents that we’re seeing on some of these law enforcement documentary television shows in which people nearly drown in shallow water, as well as a number of tragic incidents in which law enforcement officers aren’t able to successfully rescue people from drowning in shallow water represent only a small fraction of such incidents throughout the U.S. each year. Sadly, many of these injuries and deaths could have probably been avoided if people had learned how to swim.The numbers of reported drownings in the U.S. vary between years, and it is clear that lack of ability to swim is one of the leading contributing factors.  If teaching basic swimming and treading water skills were required as part of the physical education curriculum in all of the public schools in each state, I suspect that several years from now, we’d see a significant reduction in the numbers of incidents in which people are seriously injured or drown in shallow water.  READ MORE….


Comments Off on Why Job Candidates Are Standing You Up and How to Put a Stop to It – Small Business Trends

Why Job Candidates Are Standing You Up and How to Put a Stop to It – Small Business Trends

Posted by | November 30, 2018 | Uncategorized

If you’ve tried to fill a position at your business lately, you know how challenging it can be. With a record low unemployment rates, it’s suddenly an employees’ market. Unfortunately, some job candidates are taking advantage of this fact by “ghosting” potential employers— or even companies that have offered them jobs.“Ghosting,” for those not hip to the lingo, usually refers to a situation when after an exchange of texts or even a few dates, a potential love connection suddenly disappears. No more text, no more calls, no response to your attempts to make contact — just radio silence.   In the workplace, ghosting can take many forms, including:

Not showing up for scheduled job interviews

Not returning calls or emails from the potential employer

Receiving a job offer and never responding

Accepting the job, then never showing up for workAs a small business owner, you put a lot of time and effort into hiring new employees — so it can be devastating when someone you thought was the answer to your problems disappears into thin air. What makes job candidates ghost?   READ MORE…


Comments Off on How I learned to manage rebel employees (without upsetting everyone else)| Aquatics International Magazine 

How I learned to manage rebel employees (without upsetting everyone else)| Aquatics International Magazine 

Posted by | November 15, 2018 | Uncategorized

There’s no doubt that rebellious employees can add some kinks in the system when trying to keep operations running smoothly. They may presume to decide which of their assigned duties are worthwhile and which aren’t. And they may demand more attention and credit than their peers.But there are two sides to every coin. The very things that can make these individuals problematic also can make them exceptional. Because they tend to see things differently than others, they often provide outside-the-box suggestions. And they may offer excellent focus and skills on the things they think important.Other staffers notice this dynamic and may resent the extra credit and attention their difficult peers receive. This writer offer anecdote with some advice on how to provide rebellious individuals what they need, get what you need from them, and keep other employees from feeling ignored or dismissed.  Read more…


Comments Off on Alligator found swimming in Lake Michigan | Fox17

Alligator found swimming in Lake Michigan | Fox17

Posted by | October 9, 2018 | Swimming

POSTED 3:01 PM, OCTOBER 8, 2018, BY , UPDATED AT 10:50AM, OCTOBER 9, 2018

WAUKEGAN, Ill. — Police in northern Illinois were surprised when they were called on reports of an alligator swimming in Lake Michigan.  They were even more surprised finding out the report was true.  Sure enough, officials in Waukegan found a four-foot American alligator swimming in the lake, according to city officials. There was initial confusion about whether or not it was an alligator or caiman, but lab tests ultimately confirmed it was an alligator, a Waukegan spokesperson told WITI.  READ MORE…

Source: Alligator found swimming in Lake Michigan | Fox17

Comments Off on ‘They’re getting sick:’ Lifeguards afraid to go to work due to red tide illnesses |

‘They’re getting sick:’ Lifeguards afraid to go to work due to red tide illnesses |

Posted by | October 9, 2018 | Lifeguards, Open Water Lifeguards

LAKE WORTH, Fla. (CBS12) — A lifeguard union boss is demanding Palm Beach County close the beaches for the public’s safety and the safety of the lifeguards who go to work every day.  Beachgoers have the option to leave if red tide conditions are too bad for them.  But lifeguards say for them the decision isn’t so easy.  Rick Poulette is their voice. He’s president of Communication Workers of America, a labor union for lifeguards.“They feel like the county is not interested in their safety,” he said.  READ MORE…


Comments Off on Olympian opens swim school in Jacksonville after close call as child –

Olympian opens swim school in Jacksonville after close call as child –

Posted by | September 17, 2018 | Swim School

Aqua Swim School offers lessons to help prevent drownings

By Zachery Lashway – Reporter/anchor, Roxy Tyler – Web producer Posted: 3:44 PM, September 15, 2018  Updated: 3:45 PM, September 15, 2018

JACKSONVILLE, Fla. – Every day, there are 10 drownings in the U.S. It’s the No. 1 cause of death for children under the age of 5. Teaching children to swim holds special meaning for two-time Olympian Nim Shapira, who opened The Aqua Swim School in Jacksonville on Saturday. Shapira nearly drowned when he was 7 years old during a birthday party at his home in Tel Aviv, Israel. “We had a pool in the backyard, and someone accidentally pushed me and I nearly drowned to the bottom of the pool.  The person who pushed me didn’t even notice,” Shapira said. It was an experience he said he will never forget. “I am 29 years old. I still have once a year, once every two years, I have a dream of just seeing bubbles of water. It was a bad very moment,” said Shapiro.Shapira moved to Jacksonville at age 15 and attended The Bolles School, living in the dorm for two and a half years. When he was a senior at Bolles, he competed in the 2008 Olympics and he competed again in the 2012 Olympics. He no longer competes in swimming. He teaches it instead as the founder and owner of the Aqua Swim School.  Read more…


Comments Off on Woman Run Over By Ft. Lauderdale Lifeguard Takes City To Court « CBS Miami

Woman Run Over By Ft. Lauderdale Lifeguard Takes City To Court « CBS Miami

Posted by | September 17, 2018 | Lifeguard Jobs, Lifeguards, Open Water Lifeguards

FT LAUDERDALE (CBSMiami) – After numerous delays, a civil trial is underway in Ft. Lauderdale pitting a beach visitor against the city.  Jury selection got underway Monday for a trial in which a North Carolina school teacher, who was run over by a Ft. Lauderdale Ocean Rescue lifeguard, is seeking damages from the city. During a trip to the beach in April 2012, Rinda Mizelle, 49, was lying in the sand next to a lifeguard tower when a member of the beach patrol on an SUV ran over her. Police said that Sherry Samuel, the driver of the ocean rescue vehicle had just finished speaking to a lifeguard at the rescue stand when she got on her vehicle, made a right turn, and drove directly over Mizelle. She was pulled from underneath the passenger side of the vehicle and taken to Broward Health Medical Center for non-life threatening injuries. Police reported that she suffered lacerations on her arms and legs, but was treated and released a short time after. An attorney for Mizelle said she suffered orthopedic and neurological injuries, as well as significant burns on her arms.  Read more...


Comments Off on New Model Aquatic Health Code Released| Aquatics International Magazine 

New Model Aquatic Health Code Released| Aquatics International Magazine 

Posted by | September 5, 2018 | Aquatic Center


New Model Aquatic Health Code Released MANAGEMENT/OPERATORS  July 18, 2018 100 New Model Aquatic Health Code Released

The new edition puts in place several changes regarding water quality, lifeguarding, chemical safety, indoor air quality and other aspects of commercial aquatics facilities.   By Rebecca Robledo

After two years of revision work, the Centers for Disease Control and Prevention has released the third edition of the Model Aquatic Health Code. In addition to fine-tuning of issues such as water quality, design and lifeguarding, the 2018 MAHC covers new territory, such as the design and operation of floatation tanks. The MAHC is a model code, meaning that it only takes effect in states and municipal jurisdictions that adopt it. So far, four states, one Canadian province and three government agencies have adopted the model code in part or full. Currently, 18 states and counties are in the process or considering adoption. Some lifeguard changes have been instituted. In areas that adopted the 2018 MAHC, aquatics venues that serve alcohol must have lifeguards on duty. Additionally, lifeguards must have personal protective equipment on their persons or rescue tubes. And the new code includes fine-tuning of glare assessment for lifeguard positioning.  READ MORE…


Comments Off on Aquatics Industry Grapples with ‘Ghosting’| Aquatics International Magazine 

Aquatics Industry Grapples with ‘Ghosting’| Aquatics International Magazine 

Posted by | September 5, 2018 | Lifeguards

Without word or warning, new recruits are bailing and it’s driving employers crazy.    By Nate Traylor

You hired 120 lifeguards and 115 showed up for work.The no-shows aren’t answering your calls or responding to your emails. No explanation given. Just poof – they’re gone.You’ve been ghosted.That’s the word employers are using to describe what some say is a growing practice among jobseekers. They accept an offer only to mysteriously bail.The trend is playing out across lower-wage service industries, but it’s hitting aquatics particularly hard. Lifeguards are hard enough to find. Now they’re flaking out.“I think it’s been increasing a bit here and there,” said Nick Cuevas, aquatics coordinator at the City of Newark, Calif., which hires about 90 lifeguards each season and 50 operations staff.He can count on five to quit without any advance notice.“They disappear,” Cuevas said. “They truly ghost.”  New recruits aren’t the only ones performing vanishing acts. Employers say returning staff members who’ve proven dependable in the past will suddenly jump ship without so much as a text message to their supervisors.  READ MORE….


Comments Off on Lifeguard saves shark in Belmar –

Lifeguard saves shark in Belmar –

Posted by | August 29, 2018 | Lifeguard Jobs, Lifeguards, Open Water Lifeguards

Tyler Daniskas had a gratifying summer job. The recent graduate of Scotch Plains-Fanwood High School was working all summer as a lifeguard in Belmar before heading off to college. He had a number of saves during the season. The strangest one came on his final day on the job. It wasn’t human.

Video obtained by

A baby shark had managed to beach itself. Several feel long, it writhed and struggled on the sand, attracting attention and a rather large crowd. Not one to practice, well, speciesism I suppose, Tyler grabbed his surfboard, threw the shark onto it and returned it to the ocean. Someone in the crowd recorded the final moments of the shark being freed. Look how calmly Tyler releases this shark and waits to see that it gets on its way okay. He doesn’t even seem to worry about it making a sudden turn and taking a gash out of the leg of the man who saved him. Excellent job!  READ MORE…


Comments Off on Swimming Hall of Fame Remains in Fort Lauderdale, Signs 30-Year Lease – Swimming World News

Swimming Hall of Fame Remains in Fort Lauderdale, Signs 30-Year Lease – Swimming World News

Posted by | August 26, 2018 | Swimming

Photo Courtesy: Andy RossFresh

Fresh off the heels of a $27 million renovation project to the Fort Lauderdale Aquatic Complex, the International Swimming Hall of Fame (ISHOF), signed a 30-year lease to remain in Fort Lauderdale, Florida.ISHOF erected its world-renowned museum and shrine to aquatic sports in Fort Lauderdale back in 1965. The lease with the city expired in 2015, putting the iconic entity in a state of limbo.  For the past three years, ISHOF had been on a month-to-month lease.  With the Aquatic Complex in disrepair, bleachers condemned and no long-term lease, ISHOF elected to move its operations to Santa Clara, CA..The decision to relocate to Santa Clara was based mostly on a belief that a new $250 million aquatic complex was going to be built in Santa Clara and ISHOF would be a primary occupant.  The Santa Clara project stalled in 2017.  In November of that year, Bruce Wigo stepped down as the CEO of ISHOF and the ISHOF Board of Directors hired Brent Rutemiller as its CEO.  Rutemiller convinced Wigo to remain on as ISHOF’s historian.  With a new team and board in place, ISHOF re-engaged with Lee Feldman, Fort Lauderdale City Manager to remain in Fort Lauderdale and find dollars to renovate the Fort Lauderdale Aquatic Complex.  READ MORE….

Source: Swimming Hall of Fame Remains in Fort Lauderdale, Signs 30-Year Lease – Swimming World News

Comments Off on Rutgers Researchers Working With Lifeguards On Rescue Drone « CBS New York

Rutgers Researchers Working With Lifeguards On Rescue Drone « CBS New York

Posted by | August 26, 2018 | Lifeguard Jobs, Lifeguards, Open Water Lifeguards

BELMAR, N.J. (CBSNewYork) — New life-saving technology could be coming to a beach near you.  Lifeguards on the Jersey Shore are testing the waters on the use of rescue drones, CBS2’s Meg Baker reported Thursday.

High above Belmar’s beach soars a new tool. The high-tech device is an additional option during an emergency, providing flotation and communication.  “That could potentially buy lifeguards additional time, but it in no way removes the lifeguard from life-saving equation,” lifeguard Eric Kerecman said.  Belmar partnered with Rutgers University to test and tweak how the drone-assisted rescue operation would work.  “We found the drone can get out to a person about one minute faster than, say, if a lifeguard is having to battle a heavy surf,” said Hugh Roarty, the project manager at Rutgers’ Center for Ocean Observing Leadership.  READ MORE…