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Rutemiller to Lead International Swimming Hall of Fame, Merge Swimming World Operations

Posted by | November 2, 2017 | Uncategorized

In a dramatic move to assist the world of aquatics in keeping our history alive, the International Swimming Hall of Fame (ISHOF) is merging it’s operations with Swimming World Magazine. The combination will provide the International Swimming Hall of Fame with a much needed outreach arm, that Swimming World can provide, to the athletes, coaches and volunteers around the world in aquatics.  Brent Rutemiller will become the Chief Executive Officer overseeing the merger, effective immediately.Bill Kent, chairman of the ISHOF Board of Directors, made the announcement today in Fort Lauderdale, Florida.“ISHOF is entering into a new era with the retirement of Bruce Wigo and the merger with Swimming World.  With Brent Rutemiller as the new leader and with his generous gift of the Swimming World business to ISHOF, the combined organization will have a platform for sending the good message about the benefits of aquatic activities to the world at a new level,” said Kent.Rutemiller, CEO of Sports Publications International and owner of Swimming World Magazine, will remain in Phoenix, Arizona.“The driving force behind the merger is to combine the areas that ISHOF and Swimming World have in common. The merger is a synergy of strengths. Sports Publications International will remain a separate entity but will spin off its Swimming World Magazine division to become the marketing arm of ISHOF. The merger is a classic example of the whole being greater than its parts,” said Rutemiller.Bruce Wigo, who served as CEO for the last 12 years, will remain a part of the organization as its Historian, replacing Bob Duenkel, who retired after serving ISHOF for over 40 years.   Read More…


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